APA Style

Evans, Joel R, Berman, Barry. (1995). Principles Of Marketing . New York: Prentice Hall.

Chicago Style

Evans, Joel R, Berman, Barry. Principles Of Marketing. New York: Prentice Hall, 1995. Text.

MLA Style

Evans, Joel R, Berman, Barry. Principles Of Marketing. New York: Prentice Hall, 1995. Text.

Turabian Style

Evans, Joel R, Berman, Barry. Principles Of Marketing. New York: Prentice Hall, 1995. Print.